I was chatting with someone the other day about the challenges startups face as they scale rapidly. As we went back and forth, I realized that a lot of challenges were quite obvious but when you’re in the thick of things and you’re surrounded by fires, these things seem trivial and thus don’t get the needed attention. However, from my experience, these are highly underrated and while they are not a magic bullet (nothing is) to solve problems overnight, they create the foundation so that you can deal with bigger challenges. Let me be clear — at a startup, the…

Reuben Noronha

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