RolodexAI BIP #7: False hopes

this week was the trough of sorrow …

Progress from 7th Jan — 12th Feb

TLDR: People signed up but didn’t show up 😩

📈 Numbers

1. We have 62 users who have signed up on the app
2. We have 2 active communities
3. We made 2 connections last week

🏆 Wins

We didn’t have any major wins this week

🤔 Lessons learnt

1. Signing up and using the product a little doesn’t mean that people really want it. Last week we noticed that out of the many connections we made, hardly any actually caught up. So this week we asked everyone who signed up to opt-in if they wanted to be matched. Out of 45 people, only 2 said yes. Some users were busy, and that’s normal, but one good lesson is that even if people sign up and perform some actions, it doesn’t mean much. It’s easy to fool yourself that things are growing and from time to time you need to “run towards to spike” — which is a gruesome way of saying test out something you’re most afraid of. In our case, this was what we were scared of and it was true.
2. When things don’t go well, it’s ok to take a few days off to re-energize. You’re not a machine and can’t keep cranking. The journey of starting a company and building a product is a long one with a lot of disappointments and learnings. So it’s important to take a break when things don’t go as you had anticipated. The reality is that you learnt something and thus have a better understanding of what will not work, inching one step closer to the actual answer.

If you have ideas, feedback or suggestion, please do leave a comment or write to me at reuben.noronha92@gmail.com

This is a series where I’m building in public. I publish a report card every week as I build RolodexAI. You can read more about why I’m doing it here